learn

Learn the pricing skill they never wanted you to have.

fluent_reward

Win every pricing conversation with confidence.

fluent_market

Be the market expert sellers actually want.

text message from a client "Can You Call Me?" — Sandra Krohn (Seller)
We've All Been There

Bzzzz... It's Your Client... they’re wondering if you are still working for them.

What if sellers felt more confident in you at week 9 than they did on day 1?



How It Works

It's Easier Than You Think

The professional system and skillset that seperates the common amateurs from the valued professionals.

STEP 1

Pull Your Comps

Import directly from your MLS or add them manually in seconds.

Learn the secret to picking the right comps everytime.

STEP 2

Adjust Like an Appraiser

Stop relying on "rule of thumb" adjustments that don't hold up.

Discover how to use real market data to adjust.

STEP 3

Create Pro Reports

Show your clients you do your homework- show up like a pro.

Put pricing strategy at the forefront of your marketing.

STEP 4

Defend Your Price

Appraisal comes in low? You’ll have the packet that changes the conversation — and keeps the deal alive.

VALUE Explaned

How Value Really Works

Every feature of a home contributes something to its value — but not equally, and not in every market. A third garage bay, a finished basement, a larger lot — each adds value differently. Appraisers don’t memorize numbers; they develop them by analyzing the market.”

Click on a feature to see how much it contributes in this market.

Click on the orange dots to see what exactly is being evaluated.

These numbers aren’t pulled from memory; they’re proven by the market.

Let’s show you how those adjustments are developed in practice.

Developing adjustments is easy with the right tool.

“If you can do this, you can price like a pro.”

Each slider represents a real-world adjustment — square footage, garage, or condition. Move the sliders until the comps line up with your subject. If you can get the range below $5,000, you’ve just done what appraisers do every day.

Move the sliders to make real time adjustments

Subject Property
Subject
GLA 2,245
Garage 2‑Car
Condition Very Good
Subject Property
Comparable 1
Comparable 1
$532,000

Sale Price

GLA 2,390 0
Garage 2‑Car 0
Condition Very Good0
$532,000
Comparable 2
Comparable 2
$462,000

Sale Price

GLA1,995 0
Garage2‑Car 0
ConditionInferior 0
$461,750
Comparable 3
Comparable 3
$553,000

Sale Price

GLA2,320 0
Garage3‑Car 0
ConditionVery Good 0
$553,000
Success! You just made your first three adjustments!
Forget What You’ve Heard

Talk vs. Truth

The shortcuts you’ve been told vs. the evidence you can stand behind.

Pros aren’t just experienced. They’re skilled.

The “I Think” Agent vs. The Proof-First Leader

The “I Think” Agent
“Let’s just try and see what the market says — we can always adjust later if we need to.”
Prices on hope, not evidence.
Burns weeks waiting for the market to say no.
Leaves sellers wondering instead of leading.
beforeagent
afteragent
The No-Guesswork Agent
“The market’s already showing us where buyers are saying yes — that’s our price.”
Starts at the right price — no fishing, no false starts.
Brings weekly updates so sellers always know where they stand.
Builds trust with clear, fact-based conversations.
Everyone has the same comps.
Not everyone gets the same outcome.
Choose your plan

Simple plans for serious pros

Start with Essentials, level up to Pro when you want every advantage, or equip your team with built-in admin tools.

star

Essentials

Get the fundamentals right
$59/month
  • Unlimited Active Reports
  • Unlimited Report Comparables
  • Adjustment Grid
  • CheckLights
  • Recommended Value
  • Quick Adjustment Tool
  • Searchable Comp Library
  • Custom Branding
  • Charts
  • MLS Import
  • Comparable Database
Start Essentials Start Essentials
COMING SOON
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Pro

Every tool to win & defend value
$99/month
  • Unlimited Active Reports
  • Unlimited Report Comparables
  • Adjustment Grid
  • CheckLights
  • Recommended Value
  • Quick Adjustment Tool
  • Searchable Comp Library
  • Custom Branding
  • Charts
  • MLS Import
  • Comparable Database
  • Custom Attribute Creation
  • Report Scenarios
  • 150+ Adjustment Attributes
  • Weekly Pulse Report
  • Weekly Report Dashboard
  • Weekly Report Video
Go Pro Go Pro
star

Team

Scale your process across the team
$199/month
Includes 3 seats • $49 each seat after 3
  • Unlimited Active Reports
  • Unlimited Report Comparables
  • Adjustment Grid
  • CheckLights
  • Recommended Value
  • Quick Adjustment Tool
  • Searchable Comp Library
  • Custom Branding
  • Charts
  • MLS Import
  • Comparable Database
  • Custom Attribute Creation
  • Report Scenarios
  • 150+ Adjustment Attributes
  • Weekly Pulse Report
  • Weekly Report Dashboard
  • Weekly Report Video
  • Team Branding Templates
  • Team Management Dashboard
  • Team Comparable Collaboration
Contact Sales
Real Agent Results

More confident sellers. Fewer awkward calls. Faster decisions.

Nine proof points from different markets showing how price-first communication keeps listings — and trust — intact.

Alyssa H.

Listing Specialist

qt

“Seller was ready to fire us at day 40. I sent a Monday night Loom over the PricerPro snapshot — comps that went pending, the price-to-sale ratios by days on market, and my recommendation. They called me the next morning suggesting the reduction themselves. We went under contract that weekend.”

Phoenix, AZ — Saved 2 at-risk listings in 30 days

Marco R.

Team Lead

qt

“Before PricerPro, price talks were emotional. With the weekly dashboard, it’s just ‘what the market is doing.’ We review the snapshot Monday night, agree on a plan, and I’m not dodging texts all week. My average DOM dropped by almost three weeks.”

Dallas–Fort Worth, TX — Avg DOM −18 days

Keisha L.

Broker/Owner

qt

“Luxury was spiraling after a slow second week. We set the expectation: every Monday night, you’ll get the report and my video. Anxiety plummeted because they knew exactly when info was coming. We made two small price moves and sold strong.”

Charlotte, NC — 3 approvals in 7 days

Megan D.

Listing Agent

qt

“We used to ‘hope’ week to week. Now the dashboard compares last week’s search export to this week’s: pendings, price changes, new competition. Sellers finally see what I see — and the right move becomes obvious.”

Kansas City, MO — DOM down 21 days

Janel T.

Associate Broker

qt

“I stopped forwarding random feedback. Instead, I summarize it inside the Monday report and tie it back to price and position. Clients feel led, not left. Referrals went up because they loved the cadence.”

Boise, ID — Referrals +2 last quarter

Janel T.

Associate Broker

qt

“The price-to-sale ratio by days on market is my secret weapon. When they see 0–15 days vs 30–60 days side by side, they choose speed over stubbornness. I don’t ‘convince’ anymore — they decide.”

San Diego, CA — Saved ~$25k price erosion

Janel T.

Associate Broker

qt

“My team plugs the MLS export in every Monday. PricerPro flags what changed so we don’t hunt and peck. Five minutes later I’ve got a screen-record over the report. Sellers feel like I’m on it — because I am.”

Seattle, WA — Prep time down to ~5 min

Janel T.

Associate Broker

qt

“We used the dashboard language in our listing agreement: ‘You’ll get this every Monday night.’ Setting that expectation up front killed the ‘are you doing anything?’ texts completely.”

Ann Arbor, MI — Zero ‘status’ texts in 60 days

Sam P.

Listing Agent

Janel T.

Associate Broker

qt

“We tracked five competing properties week over week. Seeing where each one reduced — and when they went pending — made our decision easy. We beat the next price drop and caught the buyer wave.”

Chicago, IL — Sold in 11 days after adjustment

Have Questions?

Your Top Questions, Answered

If you don’t see your question here, our team’s just a click away.